Woman typing on laptop
Marcin Michalski photo

Marcin Michalski

CEO Sagiton Automation
https://pl.linkedin.com/in/marcin-michalski-sagiton
Blog
Marcin Michalski

About me

He has been involved in the IT industry for over 20 years, progressing from a programmer and systems architect to co-founder of Sagiton, a company he has been co-creating since 2012.

He developed his technical expertise, among other places, at the Wrocław Centre for Networking and Supercomputing, which provided him with a strong foundation for working on complex technological projects. He has supported organizations across various business sectors – from manufacturing and e-commerce, through marketing and sales, to customer service.

Marcin specializes in designing solutions that automate processes, with a particular focus on the construction sector. He combines technological and business perspectives, helping clients implement solutions that genuinely streamline daily operations.

In areas such as AI, process automation, and cybersecurity, he primarily focuses on the practical application of technology. He advocates for an approach where new technological solutions are designed not only with efficiency in mind but also with a focus on security, scalability, and long-term business value.

My articles

process automation meeting

Business automation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Mistakes in business process automation and how to avoid them

Business process automation can revolutionize business operations, increase efficiency and reduce costs. However, ignorance of the most common mistakes in this process can lead to their repetition, which carries the risk of costly failures.

Przeczytaj

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

ETIM in e-commerce: How data standardization solves problems with data from manufacturers

Are you looking for a way to organize the data and classification of the products you sell? Read our article and learn how to take control over the chaos of product data in e-commerce!

Przeczytaj
e-commerce

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

PIM and Omnichannel Strategy: How to Organize Product Data in Multi-Channel

In the era of dynamically developing omnichannel trading (the so-called omnichannel strategy), managing consistent and up-to-date product information becomes crucial. Read our article and learn how PIM (Product Information Management) as a way of single source of truth, supports e-commerce companies in effectively delivering unified data across all sales channels.

Przeczytaj
sales processes on phones

Sales

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Sales automation — handling leads from your phone

In the world of sales, response time is important — we know this from our own experience. A potential customer who fills out a contact form expects a response almost immediately. Meanwhile, many salespeople still have to jump between systems, check emails, manually fill in data in the CRM system, and create dozens of listings a day. The effect? Lack of time to contact the customer and lost sales opportunities. Read our article and learn how, with sales automation, allow salespeople to efficiently handle leads from one place. Ps. the automations we describe are created with mobile-first in mind, so they are effective even for teams working in the field or for those salespeople who attend many meetings every day and do not have time to look into the computer.

Przeczytaj
Packing

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Automation of complaints, returns and servicing

In the world of e-commerce and electronics manufacturing, handling returns, complaints and warranty and post-warranty service is a key element in building customer trust and optimizing customer service processes. Find out how by automating these areas we can simplify the lives of manufacturers, e-commerce store owners and, above all, your customers.

Przeczytaj
Documents

Sales

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Bid Management Automation — how to speed up Offer Creation with AI

The process of creating offers is an integral part of acquiring clients in many industries, especially in the B2B sector. Read our article and learn how to speed up the sales process and respond to more inquiries at the same time, thanks to the automation of the creation of trade offers.

Przeczytaj
Customer service

Customer service

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

5 Customer Service Automation you need to know

Is your customer service team not keeping up with current tasks? Read our article and learn how customer service automation enables companies to process requests faster and reduce the time to respond to inquiries.

Przeczytaj
Online shopping

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

5 Problems in Ecommerce that Process Automation will solve

Want to use e-commerce automation but don't know where to start? Read our article based on real statistics and find out which areas of e-commerce are most profitable to automate!

Przeczytaj

Find us

Services

3D configurators and visualizations
Administration automation
AEC bidding automation
AI Consulting and Automation
Automation of bidding
Automation of financial processes
Automation with AI
Business Process Automation
Data privacy protection
Development of mobile applications
E-commerce integrations and automation
Implementation of AI Agents
No-Code/Low-Code Development
PIM implementation and integrations
Recruitment and HR automation
Revit Automation Scripts
Revit Plugins Development
Sales automation
Securing applications, automation and AI
Server Hosting and Monitoring
Web application development

Industries

Logistics
Real Estate
Law Firms
HoReCa
E-commerce
Manufacturers
Accounting offices
Construction firms

Products

Sales automation modules
CRM system for salespeople
BIM Content management - BIMStreamer
Revit plugin for BIM libraries

About us

Blog
Our clients
About us
Contact
Recruitment

Sagiton Sp. z o.o. © 2026

Privacy Policy

I hereby consent to the processing of my personal data by the Data Controller (hereinafter: “ADO”) — Sagiton Sp. z o.o., ul. Legnicka 59/B26, 54-203 Wrocław, specifically my name, email address, and telephone number, for the purpose of selling Sagiton Sp. z o.o. products and services, and for the purpose of receiving feedback and contact from Sagiton Sp. z o.o.

At the same time, I acknowledge that: I may request the deletion of my personal data from the Data Controller, Sagiton Sp. z o.o., at any time by sending a written request to gdpr@sagiton.pl or by mail to Sagiton Sp. z o.o., ul. Legnicka 59/B26, 54-203 Wrocław, which will result in the removal of my personal data from the Sagiton Sp. z o.o. database; I have the right to access my data; providing my data is voluntary, although failure to do so will prevent me from receiving information regarding the sale of Sagiton Sp. z o.o. products and services, as well as receiving feedback or contact from Sagiton Sp. z o.o.
Close
In accordance with Article 13(1) of the General Data Protection Regulation of 27 April 2016 (GDPR), we inform you that the controller of your personal data is Sagiton Sp. z o.o., with its registered office at ul. Legnicka 59/B26, 54-203 Wrocław, email: gdpr@sagiton.pl.

Your personal data, specifically your name, email address, and/or telephone number, will be processed to respond to your inquiry or contact request and to provide feedback, based on Article 6(1)(a) of the GDPR (consent to the processing of personal data).

The Data Controller informs you that your personal data will not be shared with third parties.

Your data will not be transferred outside the European Economic Area or to any international organizations.

Your personal data will be processed until you withdraw your consent or until the purposes for which the data were collected are fulfilled.

You have the right to access, rectify, delete, restrict the processing of, transfer, and object to the processing of your personal data.

If you provide consent, you have the right to withdraw it at any time. Withdrawing your consent does not affect the lawfulness of processing based on consent before its withdrawal.

You have the right to lodge a complaint with the supervisory authority, the President of the Personal Data Protection Office, ul. Stawki 2, 00-193 Warsaw.

Providing your personal data is a prerequisite for Sagiton Sp. z o.o., with its registered office at ul. Legnicka 59/B26, 54-203 Wrocław, to establish contact with you. If you do not provide your personal data, Sagiton Sp. z o.o. will be unable to contact you.

The Data Controller, Sagiton Sp. z o.o., informs you that your personal data will not be used for automated decision-making, including profiling, that would produce legal effects or similarly significantly affect you.
Close
I hereby consent to the processing of my personal data by the Data Controller (hereinafter: “ADO”) — Sagiton Sp. z o.o., ul. Legnicka 59/B26, 54-203 Wrocław, specifically my name, email address, and telephone number, for marketing purposes by Sagiton Sp. z o.o.

At the same time, I acknowledge that: I may request the deletion of my personal data from the Data Controller, Sagiton Sp. z o.o., at any time by sending a written request to gdpr@sagiton.pl or by mail to Sagiton Sp. z o.o., ul. Legnicka 59/B26, 54-203 Wrocław, which will result in the removal of my personal data from the Sagiton Sp. z o.o. database; I have the right to access my data; providing my data is voluntary, although failure to do so will prevent me from receiving commercial information from Sagiton Sp. z o.o.
Close