Woman typing on laptop
Marcin Michalski photo

Marcin Michalski

CEO Sagiton Automation
https://pl.linkedin.com/in/marcin-michalski-sagiton
Blog
Marcin Michalski

About me

He has been involved in the IT industry for over 20 years, progressing from a programmer and systems architect to co-founder of Sagiton, a company he has been co-creating since 2012.

He developed his technical expertise, among other places, at the Wrocław Centre for Networking and Supercomputing, which provided him with a strong foundation for working on complex technological projects. He has supported organizations across various business sectors – from manufacturing and e-commerce, through marketing and sales, to customer service.

Marcin specializes in designing solutions that automate processes, with a particular focus on the construction sector. He combines technological and business perspectives, helping clients implement solutions that genuinely streamline daily operations.

In areas such as AI, process automation, and cybersecurity, he primarily focuses on the practical application of technology. He advocates for an approach where new technological solutions are designed not only with efficiency in mind but also with a focus on security, scalability, and long-term business value.

My articles

online store

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Automation and AI in e-commerce for product data management

Do you think implementing PIM in e-commerce is enough automation of product data? Read the article and learn how to properly use AI in e-commerce to take product information management to the next level!

product personalization

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

AI and Hyper-personalization in E-Commerce

In marketing, it is said that history has come full circle. We started with a personal relationship with a local vendor who knew our name and knew what type of bread we liked. Then came the industrial era, which killed that intimacy in favor of scale. Today, thanks to technology, we are returning to the starting point — but on a massive scale.

e-commerce shipping

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Unified Commerce — is modern e-commerce ready for the new omnichannel?

Modern commerce operates today in dozens of points of contact with the customer — from online stores, through marketplaces, to stationary stores and social commerce. When each channel operates on different data, the risk of errors, delays, loss of trust and thus customer loyalty increases. Read the article and learn how unified commerce, an approach that spins all sales channels into one comprehensive, real-time ecosystem, responds to this chaos.

ChatGPT sklep e-commerce

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Agentic commerce – AI agents in e-commerce

Agentic Commerce is the next step in the evolution of digital commerce, where technology really takes over the actions of the customer and the seller. Read the article and learn how AI in an online store is no longer an add-on in the form of a chat, but becomes an active agent that searches, recommends, orders and supports end-to-end sales processes.

construction site

Sales

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Automation for Construction Contractors — Shorten Tender and Valuation Management

Manual bidding is increasingly blocking the development of construction companies. See how automatic collection of material bids and optimization of the bid preparation process can take real pressure off your team and speed up bidding decisions.

business notes

Sales

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

AI Transcriptions for Sales – Speed Up Sales Processes with AI

The times when salespeople had to manually record arrangements with the customer are gone irretrievably. Stacks of notes, understatements or lost emails are a thing of the past. Read our article to learn how automated call transcription can speed up your sales processes and help you turn your data into a competitive advantage.