Woman typing on laptop
Marcin Michalski photo

Marcin Michalski

CEO Sagiton Automation
https://pl.linkedin.com/in/marcin-michalski-sagiton

About me

He has been involved in the IT industry for over 20 years, progressing from a programmer and systems architect to co-founder of Sagiton, a company he has been co-creating since 2012.

He developed his technical expertise, among other places, at the Wrocław Centre for Networking and Supercomputing, which provided him with a strong foundation for working on complex technological projects. He has supported organizations across various business sectors – from manufacturing and e-commerce, through marketing and sales, to customer service.

Marcin specializes in designing solutions that automate processes, with a particular focus on the construction sector. He combines technological and business perspectives, helping clients implement solutions that genuinely streamline daily operations.

In areas such as AI, process automation, and cybersecurity, he primarily focuses on the practical application of technology. He advocates for an approach where new technological solutions are designed not only with efficiency in mind but also with a focus on security, scalability, and long-term business value.

My articles

e-commerce shopping

E-commerce

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AI in e commerce — new online store automations that pay off

In this article, we present practical applications of AI in e-commerce that allow you to save time and optimize operational activities. Read and learn how modern AI tools support process automation in online sales.

data and dashboard on laptop

E-commerce

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eCommerce Automation Trends 2026

In 2026, many changes await online sales — Unified Commerce platforms, hyperpersonalization or dynamic pricing are just some of the ecommerce trends for 2026 that we already see upcoming. Read the article and learn how to make good use of automation to remain a competitive player in the online store market.

Sales automation icons

Sales

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How to implement sales automation cheaply? Explore our automation modules

In this article, we'll show you how to effectively automate sales processes without huge budgets and months of deployments. You will learn about our automation modules for SMEs, which allow you to quickly increase the efficiency of your sales team.

ecommerce IT developer

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Digital Independence in E-Commerce: How to Escape the Trap of Vendor Lock-in and People Lock-in

In the history of business digitalization, efficiency has always been the overriding goal. The first steps were simple: sheets of paper and binders were replaced with Excel sheets, and these over time gave way to specialized ERP systems (e.g. SAP, Microsoft Dynamics) or CRM (e.g. Salesforce, HubSpot). In the e-commerce industry, the beginnings were based on “tailor-made” solutions — dedicated stores built from scratch. Without this pioneering approach, the success of online trading would not have been possible, however, over time, it turned out that own code, written without standards, became an unbearable burden for many companies.

online store

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Automation and AI in e-commerce for product data management

Do you think implementing PIM in e-commerce is enough automation of product data? Read the article and learn how to properly use AI in e-commerce to take product information management to the next level!

product personalization

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

AI and Hyper-personalization in E-Commerce

In marketing, it is said that history has come full circle. We started with a personal relationship with a local vendor who knew our name and knew what type of bread we liked. Then came the industrial era, which killed that intimacy in favor of scale. Today, thanks to technology, we are returning to the starting point — but on a massive scale.