Woman typing on laptop
Marcin Michalski photo

Marcin Michalski

CEO Sagiton Automation
https://pl.linkedin.com/in/marcin-michalski-sagiton

About me

He has been involved in the IT industry for over 20 years, progressing from a programmer and systems architect to co-founder of Sagiton, a company he has been co-creating since 2012.

He developed his technical expertise, among other places, at the Wrocław Centre for Networking and Supercomputing, which provided him with a strong foundation for working on complex technological projects. He has supported organizations across various business sectors – from manufacturing and e-commerce, through marketing and sales, to customer service.

Marcin specializes in designing solutions that automate processes, with a particular focus on the construction sector. He combines technological and business perspectives, helping clients implement solutions that genuinely streamline daily operations.

In areas such as AI, process automation, and cybersecurity, he primarily focuses on the practical application of technology. He advocates for an approach where new technological solutions are designed not only with efficiency in mind but also with a focus on security, scalability, and long-term business value.

My articles

e-commerce shopping

E-commerce

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AI in e commerce — new online store automations that pay off

In this article, we present practical applications of AI in e-commerce that allow you to save time and optimize operational activities. Read and learn how modern AI tools support process automation in online sales.

Przeczytaj
data and dashboard on laptop

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

eCommerce Automation Trends 2026

In 2026, many changes await online sales — Unified Commerce platforms, hyperpersonalization or dynamic pricing are just some of the ecommerce trends for 2026 that we already see upcoming. Read the article and learn how to make good use of automation to remain a competitive player in the online store market.

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Sales automation icons

Sales

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How to implement sales automation cheaply? Explore our automation modules

In this article, we'll show you how to effectively automate sales processes without huge budgets and months of deployments. You will learn about our automation modules for SMEs, which allow you to quickly increase the efficiency of your sales team.

Przeczytaj
ecommerce IT developer

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Digital Independence in E-Commerce: How to Escape the Trap of Vendor Lock-in and People Lock-in

In the history of business digitalization, efficiency has always been the overriding goal. The first steps were simple: sheets of paper and binders were replaced with Excel sheets, and these over time gave way to specialized ERP systems (e.g. SAP, Microsoft Dynamics) or CRM (e.g. Salesforce, HubSpot). In the e-commerce industry, the beginnings were based on “tailor-made” solutions — dedicated stores built from scratch. Without this pioneering approach, the success of online trading would not have been possible, however, over time, it turned out that own code, written without standards, became an unbearable burden for many companies.

Przeczytaj
online store

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Automation and AI in e-commerce for product data management

Do you think implementing PIM in e-commerce is enough automation of product data? Read the article and learn how to properly use AI in e-commerce to take product information management to the next level!

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product personalization

E-commerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

AI and Hyper-personalization in E-Commerce

In marketing, it is said that history has come full circle. We started with a personal relationship with a local vendor who knew our name and knew what type of bread we liked. Then came the industrial era, which killed that intimacy in favor of scale. Today, thanks to technology, we are returning to the starting point — but on a massive scale.

Przeczytaj

Find us

Services

3D configurators and visualizations
Administration automation
AEC bidding automation
AI Consulting and Automation
Automation of bidding
Automation of financial processes
Automation with AI
Business Process Automation
Data privacy protection
Development of mobile applications
E-commerce integrations and automation
Implementation of AI Agents
No-Code/Low-Code Development
PIM implementation and integrations
Recruitment and HR automation
Revit Automation Scripts
Revit Plugins Development
Sales automation
Securing applications, automation and AI
Server Hosting and Monitoring
Web application development

Industries

Real Estate
Law Firms
HoReCa
Sales and marketing
E-commerce
Manufacturers
Finance and Administration
Construction and architecture

Products

Sales automation modules
CRM system for salespeople
BIM Content management - BIMStreamer
Revit plugin for BIM libraries

About us

Blog
Our clients
About us
Contact
Recruitment

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If you give your consent, you have the right to withdraw your consent at any time. The exercise of the right to withdraw consent does not affect the processing that took place until the withdrawal of consent.

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Data Controller Sagiton Sp. z o.o. informs that it will not use your personal data for automated decision-making, which is based solely on automated processing, including profiling, and has legal effects on you or similarly significantly affects you.
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I hereby consent to the processing of my personal data by the Personal Data Administrator (hereinafter: “ADO”) — Sagiton Sp. z o.o. ul. Legnicka 59/B26, 54-203 Wrocław, in the scope of: name, email address or telephone, for marketing purposes, by Sagiton Sp. z o.o.

At the same time, I acknowledge that: at any time I can request the deletion of my personal data from ADO Sagiton Sp. z o.o., by sending to the e-mail address gdpr@sagiton.pl or in writing, to the address Sagiton Sp. z o.o., ul. Legnicka 59/B26, 54-203 Wrocław, a statement containing the relevant request, which will result in the deletion of my personal data from the ADO Sagiton Sp. z o.o.; I have the right to access the content of my data; providing my data is voluntary, although refusal to provide them is tantamount to not receiving them commercial information from Sagiton Sp. z o.o.
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