E-commerce
e-commerce
PIM and Omnichannel Strategy: How to Organize Product Data in Multi-Channel
In the era of dynamically developing omnichannel trading (the so-called omnichannel strategy), managing consistent and up-to-date product information becomes crucial. Read our article and learn how PIM (Product Information Management) as a way of single source of truth, supports e-commerce companies in effectively delivering unified data across all sales channels.