Business dashboards — 5 benefits of implementing business intelligence

What are Business Intelligence Dashboards?

Business intelligence dashboards are interactive dashboards and charts that present data from different sources in one place — such as CRM, accounting systems, marketing or HR tools. Their task is to continuously monitor key indicators of the company's health through a clear visualization of data, e.g. in the form of tables, KPIs or a single graphs.

The use of such solutions allows continuous analysis of data in real time because thanks to integrations with other platforms, all information is transmitted on an ongoing basis. In this way, dashboards allow you to review the data without having to manually go through various tools and prepare statements.

Advantages of using dashboards in the company

Well-designed dashboards are much more than aesthetic visualization. It's the foundation of effective data-driven business that improves efficiency, saves time and accelerate business outcomes. Below we present the most important benefits of implementing business intelligence in an organization.

1. No lost data

One of the key advantages of BI dashboards is the full integration of information. Everything that appears on other systems is automatically transferred to the dashboard — without manual copying, without the risk of mistakes and without omitting any source. Such automation of reporting eliminates human error and allows you to work on consistent data.

This is of particular importance in the area of finance. Although accounting tools facilitate ongoing monitoring, combining financial data with sales or marketing information can be problematic. Many companies still create a separate report for each department, which makes it difficult to carry out a comprehensive analysis.

Case study: automated financial report

Such a problem also existed with our client, who had to manually pull data from four different financial programs. Thus, the process of creating a report required the involvement of several departments that worked on different accounting systems and manually combined statements. Data analysis was time-consuming, error-prone, and performed only once a week, which made it impossible to react quickly to deviations. After implementing business intelligence, we integrated all sources into a single system and launched full automation of reporting. The data began to update in real time, and the lack of manual work eliminated errors. In addition, we have created alerts that inform managers when key financial thresholds have been exceeded. This automation of business processes not only improved the entire process, but above all saved our client's company about 300 hours per month — this is the time that employees spent on managing the company's finances before the new financial dashboard was created. Due to how time-consuming the process was, our project achieved a total return on investment within 10 months of commissioning.

2. No more decisions by feel — data-driven management

In companies, there are many decisions that we make thanks to mystical “intuition”. Often running a business it seems to us, that we know our company well, but a lot of things we just don't know:

• We don't know which employee is the most effective... but it seems to us that it's Peter.
• We don't know which month we have the biggest lead growth, but from what we remember it's January.
• We don't know which marketing campaigns have generated the most profits... but we think that there were more leads from this social media campaign than from Google Ads.

And then it turns out that:

• Peter has the lowest percentage of closed tasks per week, but he just always looks busy in the office.
• In January, we may have had the most queries, but 90% of them did not fall within our competence.
• The Google Ads campaign actually yielded fewer leads than social, but it was from it that we had the highest ROAS.

With business data visualization and clear KPIs, we can analyze facts, not guesswork, which directly supports decision-making at every level of the organization.

3. Facilitated data analysis and decision making

Even if the company owns the data and regularly creates reports, without their centralization it is difficult to see the full picture of the situation. Information scattered across sheets, folders, and systems requires additional data aggregation work.

BI dashboards solve this problem. They automatically aggregate data in one place and enable quick analysis by filtering periods, teams or products. Since the automation of reporting works continuously, at the time of the crucial decision, most of the work is already done. No need to “collect” the data — just a few clicks in the dashboard to check trends or performance indicators.

A good example of a solution that helps companies make better business decisions is the sales dashboard, which shows which trader closes the most deals. Thanks to this, when an important customer or tender appears, the company immediately knows who to assign the lead to in order to maximize the chance of success.

4. Save time spent on creating reports

Business intelligence dashboards are not only visualization, but also a real time saver. In organizations with hierarchies and functioning reporting processes — such as when salespeople report to managers — automating reporting with dashboards keeps data always up to date and accessible without involving employees.

For example, in the marketing department, an interactive dashboard integrates data from Google Ads, Meta Ads or LinkedIn. The manager does not have to log in to each tool separately to track campaigns — he sees everything in a single dashboard. On the other hand, in companies that still send PDF reports (e.g. to headquarters or managers), BI dashboards allow quick data export. The employee selects the scope, structure and in a few seconds generates a ready-made report, which significantly increases the efficiency of work.

5. Better communication during daily work

A single source of truth improves communication not only on the employee-manager line, but also between teams. Sales and marketing dashboards organize information chaos and support common business goals.

With access to information from the sales department, marketing can optimize campaigns based on real results. The team sees which leads convert, where it is worth moving the budget, and which activities bring the most revenue. It doesn't have to constantly ask sales for lead status, which improves collaboration, reduces response time, and supports overall management.

Dashboard as a tool to increase the efficiency of your business

As you can see, BI dashboards are one of the most crucial tools to support the development of companies today. The right implementation of business intelligence allows not only to better analyze data, but also to increase the efficiency, quality of decisions and scalability of the organization.