BIM technology
bim-technology
PIM to BIM — automate product information management
Teams of construction manufacturers — from Marketing Managers to BIM Managers — are struggling with product data chaos. Outdated specifications in printed catalogs, inconsistent information on websites, different versions of data in mobile applications and e-commerce platforms lead to errors and loss of customer trust. Since the 1990s, when printed catalogs dominated, managing data in these channels has been a major challenge. Today, the difficulties are even greater because a new channel has appeared: data libraries for BIM, which require precise product information, such as dimensions, ETIM classes or certificates. Manually updating thousands of products for designers is impractical and expensive, and the lack of consistency between channels makes it difficult to reach customers. BIM libraries are the key to collaboration with designers. How can manufacturers deal with this chaos and ensure data consistency across every channel, from catalogs to BIM libraries?