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Category:
E-commerce
Marketing and Sales
Technologies used: Axiom.ai platform
The stationery company was looking for a way to increase its sales. The main problem of the client was the increasing competition and the price policy that was not adapted to it.
Lack of competitive advantage
There are many small and medium-sized enterprises in the client's business sector, so the company faced the problem of high competition. The client was looking for a way to increase his competitive advantage.
Competitor analysis was tedious and time-consuming
The customer knew that in order to target and sell their products well, they had to make business decisions based largely on the analysis of their competitors. However, the analysis process was done manually, so employees quickly became discouraged.
Insufficient price optimization
Due to the large number of stores selling the same products, the company had to constantly adapt its pricing policy to the competition. The prices could have been much higher than the competition, but the customer did not want to drastically lower them either, as this would negatively affect his margin.
Automatic price retrieval of selected competitors
We have implemented automation, which, based on EAN codes from the manufacturer, scrapes the prices of selected products in the competition of our client. It is enough for the company to fill in links to competitors' websites and EAN codes of its products in excel, and the system will automatically check whether they are available in the given stores. Then the prices are automatically filled in the corresponding line in the xls file.
Improving the work of the sales department
Thanks to the implemented solutions, the company's employees no longer have to spend tens of hours a month on manual analysis of competitors. All critical situations are recorded in the system. In addition, data on the prices of their competitors can be presented on transparent dashboards, for long-term analysis. The system also has the possibility of further expansion if the customer decides to add additional elements that require analysis.
Automate responses to sales declines
If a customer's product is experiencing a drop in sales, it is also due to a change in position in Google search or marketplaces. That's why we combined its WMS system with a scraping plugin. If the product starts to sell worse, the automation will download a description and a link to the competitor's product, and then inform our client's employees about it. They can then immediately analyze the company's photos or product descriptions and improve their own SEO. In this way, the client almost immediately reacts to falls and maintains his position.
Automation of competitors' price analysis has reduced time consumption and relieved the burden on employees.
The company can dynamically adjust prices, maintaining competitiveness and an optimal margin.
The system immediately detects problems and enables quick optimization of SEO and product descriptions.
Cost of implementation
1 300 EUR
Deployment time
1 week
Time saved by automation
60 hrs per month
Return on investment
after 3 months
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