Previously, marketing campaigns were carried out as part of extensive marketing strategies. On that basis, time-consuming solutions were created and eventually verified whether the strategy was successful or not. In addition, measuring the effectiveness of such marketing campaigns was very inaccurate, which is best reflected by the following words of John Wanamaker, the father of American advertising, ”Half the money I spend on advertising is wasted; the trouble is, I do not know which half”.
Today's approach to marketing looks completely different and draws on Lean Startup solutions, initiated by Eric Ries and Ash Maurya. These solutions come from Lean Manufacturing invented for Toyota factories. They involve a rapid release of simple marketing plans to verify the market and adjust both the communication and product to market needs. There are solutions which quickly allow you to measure the effectiveness of actions (such as A/B testing, Growth-hacking) simultaneously in many channels (Omnichannel). Take advantage of Sagiton's knowledge and experience in the field of marketing technologies and the Lean approach to optimize your marketing and sales activities, and reach your customer with an offer tailored to his/her needs. Use the channels most frequently used by your target group, maintaining the flexibility necessary to quickly introduce improvements resulting from the ever-changing market. Do not guess what the next steps should be, just rely on measurable results.
I hereby give consent to the processing of my personal data by the Personal Data Controller (hereinafter: "PDC") – Sagiton Sp. z o.o. ul. Fabryczna 19, 53-609 Wrocław, within the scope of: full name, e-mail address or telephone number, for the purpose of sale of products and services of Sagiton Sp. z o.o. and for the purpose of sending me feedback and making contact with me by Sagiton Sp. z o.o.
At the same time, I acknowledge that: at any time I can request the removal of my personal data from the PDC Sagiton Sp. z o.o. database, by sending an e-mail to email@example.com, or a letter to Sagiton Sp. z o.o., ul. Fabryczna 19, 53-609 Wrocław, with a statement containing the relevant request, which shall result in the deletion of my personal data from the PDC Sagiton Sp. z o.o. database; I have the right to access my data; providing my data is voluntary, however refusal to provide it is tantamount to not receiving information regarding sale of products and services of Sagiton Sp. z o.o., as well as not receiving feedback and making contact with me by Sagiton Sp. z o.o.
In accordance with Art. 13 section 1 of the General Data Protection Regulation of 27 April 2016, (GDPR), we would like to inform you that the controller of your personal data is Sagiton Sp. z o.o. with its registered office at ul. Fabryczna 19, 53-609 Wrocław, e-mail: firstname.lastname@example.org.
Your personal data shall be processed within the scope of: full name, e-mail address and/or telephone number in order to answer your question/request for contact and send feedback – pursuant to Art. 6 section 1 (a) of the GDPR, i.e. consent to the processing of personal data.
The data controller would like to inform you that your personal data shall not be disclosed to third parties.
Your data shall not be transferred outside of the European Economic Area or to international organizations.
Your personal data shall be processed until you withdraw your consent to the processing of data, as well as if the purpose for processing this data shall no longer be applicable.
You have the right to access your personal data, rectify it, delete it, restrict its processing, the right to transfer it, as well as the right to object.
In the case of giving your consent, you have the right to withdraw it at any time. Exercising the right to withdraw the consent does not affect the processing carried out before the consent was withdrawn.
You have the right to lodge a complaint with the supervisory body, i.e. the President of the Office for Personal Data Protection, ul. Stawki 2, 00-193 Warsaw.
Providing your personal data is a prerequisite for making contact with you by Sagiton Sp. z o.o. with its registered office at ul. Fabryczna 19, 53-609 Wrocław. In the case of not providing your personal data, Sagiton Sp. z o.o., shall not be able to contact you.
The Data Controller, Sagiton Sp. z o.o., would like to inform you that they shall not use your personal data for automated decision-making, which is based solely on automated processing, including profiling, and has legal effects for you or affects you significantly in a similar way.