Current tasks imposed on marketing and sales departments are demanding and often very challenging. These departments must increase their effectiveness in a competitive market. This forces them to very apply new technologies.
According to Gartner, a CMO (Chief Marketing Officer) since 2017 has been using a greater number of new technologies than a CTO (Chief Technology Officer). Therefore, it is important that the marketing department cooperates with a partner who, apart from having a rich technological base, understands issues related to marketing and sales